Real Estate
Our Philosophy
Rapid Refill Ink seeks high visibility, high traffic locations, typically in neighborhood anchor shopping centers. While business-to-business sales make up a significant component of store revenues, the consumer retail business is the backbone of our franchise system. Thinking like a retailer means operating like a retailer. The first major step to becoming the leading print solutions provider in your market is choosing real estate that positions you in front of your customers.
Prime retail real estate can seem expensive, however, high consumer traffic drives sales growth potential over time and builds the Rapid Refill Ink brand name in your market.
Follow The Crowd
At Rapid Refill Ink we understand the process of identifying and securing retail real estate. We also know that signing a lease is a big commitment. As a result, we strive to locate Rapid Refill Ink franchises next to other popular retail, food and service franchises, as well as high traffic generating anchors such as grocery and general big-box retail stores. These locations provide the ingredients for successful real estate: visibility, accessibility and customer traffic.
Locating next to other popular consumer-oriented companies, maintaining similar retail operating hours and carrying a full array of ready-to-sell ink and toner inventory helps define Rapid Refill Ink as the neighborhood choice for print solutions.
Retail Helps Drive Business Sales
A strong consumer retail segment will help you build your business-to-business sales. Home-office and small-office businesses make purchase decisions just like retail consumers, plus many business owners will decide to purchase their ink and toner products from Rapid Refill Ink after being a satisfied retail consumer.
Prototype
- Prototype locations range between 1,000 and 1,800 square feet (SF).
- Our real estate model fits well with real estate currently available in most markets.
Support
Rapid Refill Ink supports you throughout the process of building a great retail presence. From site selection advice, contacts for real estate professionals, site and lease consent, to guiding you through the entire buildout process, Rapid Refill Ink helps to ensure you are on the right path.
Once you have secured your real estate, our Store Buildout Department works with you every step of the way and is available to answer your questions, when you need them answered.
- Store layout design
- Equipment
- Interior décor and fixtures
- Opening product inventory
- Construction specifications
- Signage
- Point of Sale system
Now that your store is ready for business, our Rapid Retail™ program kicks in to help you drive consumer traffic and capture business sales.