For busy business owners finding time for community service is far down the priorities list. When asked what is the hardest thing about Community Service for businesses, Rapid Refill owner Murph Capers summed it up: “Finding the Time! It’s hard to narrow down which areas you choose to serve, as the opportunities to serve seem limitless.”

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These days trying to stay within the family budget can mean making a lot of trade offs. Everyone is changing old patterns to find better gas prices (or drive less), groceries that are better for our bodies and our wallets and renewing our commitment to the friends and family that matter. For many people aligning their buying patterns means also making sure that the profits they generate through their purchases stay within the community.

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This month Rapid Refill store leaders from across the country will gather together in Minneapolis for our annual meeting. It’s a great time to catch up with old friends and celebrate successes. One of the most coveted awards of the year will go to the winner of the Cascades Award.

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While we might wish for a world where there are only a few charities, the truth is there are countless deserving organizations that need help. Selecting the right one for your company – or your personal volunteer efforts – means identifying what is meaningful to you and doing a little research.

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Talk to any businessperson and the topic of Marketing eventually comes up. While most of the time that means coupons, email blasts or radio ads - for some savvy people, it means working with deserving organizations in their community to build bridges that mean more than just cash in the register.

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